Butter rum pie could be
the cure for cancer.
Our winning ad for the Volkskrant Creative Press Challenge. Fight Cancer is a charity that empowers people to raise funds for cancer research and help turn it into a non-life-threatening disease. This print ad shows the target audience how easy it is to raise funds, instead of passively making donations.
This submission won the Volkskrant Creative Press Challenge.
The Volkskrant Creative Press Challenge is an annual competition challenging young creatives to go back to the core; a single page print ad for a charity. The winning idea is promoted in de Volkskrant and entered in Cannes Lions print.